Performance Video Creator
HansReelworld
High-converting video creative
for lead generation.
Short-form ads built for testing, scaling, and lowering cost per lead.
TikTok
Meta Ads
Ad Creative
Retainer-Ready
Performance Video Creator
High-converting video creative
for lead generation.
Short-form ads built for testing, scaling, and lowering cost per lead.
Shot for Airyday Skincare
I'm a Melbourne-based short-form video creator who makes content that converts — not just content that looks good.
I've worked across telehealth, beauty, health and lifestyle — delivering ongoing monthly video retainers for brands who need consistent, performance-driven creative.
Australia's leading telehealth platform
Their main content creator. 2 years. 25M+ views.
Hook-first content that stops the scroll, speaks to a pain point, and drives action. That's what lead gen needs — and it's what I've been delivering for HelloDoc for 2 years straight.
TikTok views
Single video
TikTok views
Two further videos
Years on retainer
Ongoing partnership
Two years. No missed deadlines. Content that kept performing. — HelloDoc AU have been renewing the retainer ever since.
and many more
Consistent monthly packages — scripted, filmed, edited, ready to deploy as organic or paid ad creative. Built for agency workflows with zero friction.
Native-style video ads built for performance. Hook-first, clear CTAs, organic feel — because that's what converts in paid lead gen campaigns.
Performance-focused creative strategy: hook angles, problem-aware scripts, and objection-handling frameworks your team can execute.
Creative fatigue is the silent campaign killer. The same video running too long stops performing — and most teams don't have enough volume to test their way out of it.
A strong hook in the first 2–3 seconds determines if your ad gets watched at all. I build hooks first, everything else second.
Audiences need to understand the offer fast. Confusing creative kills conversion — clear, direct messaging wins every time.
More variations = more data = better performance. Creative volume is a competitive advantage most teams underestimate.
I was the sole video creator for HelloDoc AU on a 2-year monthly retainer. Every video below — written, filmed and edited by me.
3-Month Wait for a Psychiatrist?
Opens on a relatable frustration — long wait times — then pivots to the telehealth solution. Classic problem-agitate-solve structure built for cold audiences.
POV: Your Perfect Psychiatry Session
POV-style hook drops the viewer into the experience before revealing the offer. High-retention format that builds desire for mental health audiences.
The Truth About Managing Anxiety
Leads with a curiosity-gap headline, delivers value through education, then converts with a soft CTA. Trust-first format that warms audiences before booking.
Built for the 9-to-5
Identity-based hook targeting a specific audience persona. Connecting a shared lifestyle to the product — strong top-of-funnel format for broad awareness.
POV: You're Drowning in ADHD Chaos
Immersive POV hook places the viewer inside the pain. Empathy-first framing reduces resistance before presenting the telehealth solution.
What's Inside Every Capsule
Visually-led hook using striking product imagery to stop the scroll. Pairs aesthetic with benefit delivery — high-performing format for supplement brands.
The Good Habit. Multiple Flavours.
Fast-cut product reveal with benefit stacking. Designed to drive curiosity and click-through from cold scroll on lifestyle and wellness offers.
The Device Everyone's Talking About
Social proof paired with on-camera product demo. Positions the device as a trend the viewer is missing out on — strong FOMO-driven conversion format.
Here's Your Gift.
Reframes a health service as a personal gift — emotional angle that bypasses price sensitivity. Effective at consideration and retargeting stage.
I support agencies with ongoing creative production for paid campaigns. Retainer partnerships only — if consistent, brief-driven creative is what you need, let's talk.
Or email directly: hansreelworld@gmail.com
